• 2 Liverpool Lane
    Darlinghurst NSW 2010
    ‭02 9051 0561

  • 425 Smith St
    Fitzroy VIC 3065
    03 9070 5737

  • 14 Kendall Lane
    NewActon ACT 2601
    02 6190 1210

Elegant & Dedicated.

“Sophia as a child was very independent. She started walking the day after her first birthday. A few months after that she worked out how to climb into her cot and put herself to sleep.

Sophia had a very vivid imagination, she would quite happily spend hours playing on her own, always creating something. I remember one time she designed a whole city of lego covering our entire snooker table, she was only 8 years old. Sophia has always naturally had an eye for detail, but what I love most about Sophia is her caring nature and how much effort and time she puts into anything she wants to achieve.

Sophia has always been a people person, regardless of age or gender, that’s another quality I admire, she takes the time to see and read a person. I think that’s an important quality to have in her profession. As a mother I could easily say that Sophia has been a perfect child in every aspect. I’ve been blessed to have her as a daughter.”

— Soph's Mum

“My curly haired little boy has grown into a man any mum would be proud of. Daniel is loving and compassionate and he has always been wise beyond his years. He has a big smile that can melt my heart, and like my dad Daniel is a gentle soul. Just hearing his voice on the phone can lift my spirits.

Daniel faces challenges head on and has a career he enjoys. There are always deadlines to be met in his work and Daniel has the commitment needed to see things through until he is satisfied he has done his best.

I knew he was destined to have a career in something like web development. During his school years Daniel would experiment with our first computers which occasionally ended with a trip to the repair shop. It would suddenly dawn on me that Daniel hadn’t been sitting at the computer so I’d ask him why and he’d tell me it was broken again! But Daniel mostly taught himself to code by experimenting and all that trial and error paid off.

Five years ago when Daniel was 25 he paid for and organised a surprise, month long family holiday to the UK so that I could celebrate my 60th birthday with my sisters and their families. I was so happy that I cried when I found out. What a loving thing for him to do for his mum, he had been saving for months.

Daniel has given me so many happy memories in his thirty years. I love him to bits and just know he’ll go however far he wants to. I couldn’t be a prouder mum.”

— Daniel's Mum

“I think Chris believed his future was in the arts from the age of three, when we framed and hung one of his finger paintings. No blank surface was safe from his doodling fingers, and by the time he was a teenager he was into graf and decorating freight trains – not tagging passenger trains, which he disdained. He got his start in Graphic Design at Cre8ive, but longed for more edgy commissions. He found his niche at ED., where he produced some stunning designs, including the site for photographer, Christopher Ireland, which won the AGDA Pinnacle Award.

Chris was a perfectionist, and worked hard to bring his designs to fruition. He appreciated quality in everything – food, clothing, art, interior design, and people. He particularly loved Japanese design – the sense of restraint – as well as their sushi and scotch! Yet he was extraordinarily accepting of people and their faults and limitations; if you were good-hearted, you were Chris’ friend for life.

As a Libra, Chris’ need was for balance and calm in his life. Yet this need was constantly challenged by his search for adventure. Chris was a risk-taker: as a small child, riding his bike down steep embankments, his Superman cape streaming behind, a sign of his apparent immortality; as an adolescent, painting freight trains, experimenting with marijuana and running from the police, and partying until the early hours of the morning. There was a restless energy about Chris. I can still see him sitting at our dining table, with his computer set up before him, leg bouncing up and down, phone in hand, saying Awesome, Awesome.

The last commission Chris completed included a new logo for Transport Canberra. We see it everywhere we go in Canberra – on buses, on signage, on hoardings – a big TC. Transport Canberra thinks it stands for Transport Canberra, but we know it is his final message to us: T and C for Tom and Cynthia”

— Chris' Mum

“Eric is the world to me, he has a loving caring nature and he loves family. He’s quick to join in and participate in family activities. He is so good with children and loves spending time with his nephews.

He is an ambitious person, once he sets his mind to something he really wants he is determined to get it, even from a early age he would pull the family lawnmower or his jetski apart and put it back together again.

In his early years he would always find ways to make money to buy remote controlled cars. At our camping trips he would go around the camp site selling the fish I’d catch to other campers and pocket the money. He once traded fish for lamb when a camper refused to pay money.

Eric has always loved building his own computers, general electronics and modern technology.

Eric is a true Leo, creative and confident, he is loving, loyal and generous, a real peoples person.

Eric’s weakness is food, his favorite is my homemade spaghetti meatballs and pizza, he will drive back from anywhere so he won’t miss out.”

— Eric's Mum

“I knew Elliot was destined for a career in the creative industries from an early age. As soon as he could hold a crayon or pencil he was constantly doodling, sketching and drawing. When he was young he used drawing as a form of communicating his ideas and for describing and explaining the things that he invented or designed and after getting feedback he would redraw and refine as he solved problems, we have drawers full of those sketchbooks.

Our family were early adopters of technology and Elliot was introduced to computers at a very young age. In year 6 for a project on cyclones, while all his classmates handed in cardboard posters, he built his first website. At about 13 he asked for a book on C++ programming and after that he was hooked. In year 10 he designed and built a website for his sister’s costume business and it was viewed by Eric which led to Elliot being the first employee at ED.

Elliot has an insatiable thirst for knowledge and he loves to learn. He amazes me with his general knowledge gained by listening to podcasts on his daily commute to work. I love the random conversations we have about a new bit of knowledge he has about the world and how it works.

Elliot is a kind, considerate and generous person and he is absolutely loyal to those he cares for. When introduced to new projects it is clear he enjoys meeting the new clients and he is motivated by the challenge of unpacking the brief, you can see he works hard to take the projects beyond just being a literal solution.

Elliot is a quiet achiever and a perfectionist and Elliot will always be my ‘little boy’ but I am so proud of the young man he has become. My job has been to support his decisions in life, whatever makes him happy and brings him joy is fine with me!”

— Elliots' Mum

“Min dotter Klara föddes en kall och ruggig decembermorgon. Hon kom med fart, tre veckor före beräknad nedkomst. Ska vi blanda in Stjärnorna i det här så var det en Skytt som såg dagens ljus. En sökare. En kreativ och nyfiken person med siktet ständigt inställt på något okänt att utforska.

Det visade sig tidigt att Klara hade en kreativ och konstnärlig begåvning. I en mycket enkelt utrustad snickarbod skapades ting. En liten hylla imponerade stort på oss föräldrar. Förutom en vacker design var allt i våg. Hon förklarade att det varit enkelt att åstadkomma. Hon hade varit noga med måtten. Bra jobbat av en åttaåring!

Vid nio års ålder kodade Klara sin första hemsida. Därmed var porten till den digitala världen öppen. Högskolestudier i webbdesign, matematik och psykologi, Därefter jobb på välrenommerade företag i Sverige och Nederländerna.

Inget är för stort eller svårt för Klara. Med estetisk blick och kunskap om digital kommunikation jobbar hon hängivet med sina projekt. Och som en sann Skytt hittar hon balansen i det hon skapar. Allt ska vara i våg.”

— Klara's Mum

“Cameron is a quiet achiever with a strong sense of justice. He is compassionate and loyal. He is witty, connects easily with others and has a joyful appreciation of life.

From an early age Cameron would communicate his design ideas digitally far better than with a pencil and paper.

To see his passion for typography and design handed down from past generations, be transformed in an artistic medium not even imagined in our youth is a great source of pride.

It is a delight to see the creative work of Cameron and the team at ED. on websites, posters, brochures, signs, flags, billboards, buses, in fit-outs, on bags, chip packets and hamburger wraps.

You get the whole package with ED.”

— Cam's Mum

“Frédéric a toujours été attiré par les “claviers” et la musique ( a préféré jouer de la batterie pour éviter l’ apprentissage du solfège!). Depuis, il s’essaie à la guitare et au piano. Enfant plutôt timide, il s’est transformé en un ado débrouillard, capable de constituer seul un dossier d’inscription pour la suite de ses études et trouver une coloc d’abord dans l’Est de la France, puis à Bordeaux dans l’Ouest.

Ensuite, après un séjour en Scandinavie, devenu curieux des grands espaces, il est parti pour le Québec et le voici en Australie! Toujours plus loin de nous. Heureusement avec les progrès technologiques, la distance n’est plus un problème et nous pouvons nous voir et parler régulièrement par Skype. L’absence nous semble moins pesante!

Pour finir, je dirais que Frédéric est curieux et volontaire, ne baissant pas les bras s’il n’obtient pas le résultat attendu. D’une nature franche et sympathique, il aime partager ses passions.”

— Fred's Mum

“Sons are amazing, but mine is the best.
Adam you have matured into a confident, intelligent, hardworking caring man with a brilliant smile that lights up my life. You have become a stronger and wiser man than I ever dreamed you could be, but in my heart you are always my little boy. Adam you are most precious to me and I’m always here for you.
Love you to the moon and back.”

— Adam's Mum

“When Bryn was a little baby, he was never that keen on sleeping! We tried everything; singing, burping, rocking, swinging, swaying, hushing, cooing, praying, and even jumping up and down on a mini-trampoline. But no matter what we tried, nothing worked! There were just too many brilliant things to see and do in this world and right from the very beginning, Bryn was desperate not to miss out, not even on a moment.

That zest for life and the desire to learn has carried him all the way through, right to where he is now, as a developer at ED. I’m so proud of his creativity, his ingenuity, his dedication and his genuine joy to be doing the work he loves. But more than that, I’m so proud of the man he has become—funny, kind, trustworthy, thoughtful, humble, enthusiastic and generous.

It certainly makes all those rather long, sleepless nights so completely and wonderfully worth it!”

— Bryn's Mum

“A cheeky little character as a young boy, who loved to entertain the family and make them laugh, Jeremy has grown into a charming, likeable young man with a kind, gentle personality and a will and determination to do his best in all things he does. He is liked by all those who come in contact with him and it is easy to be his proud Mum.

Growing up, he tried lots of creative things like designing houses and cars, photography and even knitting. He even mastered my sewing machine to make creative alterations to his clothes. These creative things were always done with the aim of making or designing something uniquely “Jeremy”.

Participating in web design in Primary School and winning a competition to have his own design printed on a local Surf company’s T-shirts, started Jeremy on the road to where he is today. Once he began using design software at university, he realised what area he wanted to pursue a career in.

Never settling for what didn’t feel exactly right, he took a convoluted route through a few different university and college courses, in Industrial design teaching, architecture and visual design, to where he finally found his niche in design.

He loves what he does at ED. and enthusiastically talks about his latest projects and what he is learning.

I’m very proud of this quiet achiever, of where he has taken himself and how he persevered till he got there. ”

— Jeremy's Mum

“Miles has always been an observer.

As an infant, he’d come to work with me and his dad and sit in a box and watch us while we sculpted trees and transformed gardens. Later, he earned his pocket money working with me in gardens, toiling to the sound of Dylan on the car CD player.

He’s grown up participating in conversations around the kitchen table about design, exhibitions, travel, films, plants, food and literature. Ever since I can remember, Miles has used typeface and illustration in addition to words to make a statement.

One Christmas he made placemats, choosing colours and motifs which encapsulated the personality of everyone invited to lunch.

He is musical, generous, grounded, curious and popular. He’s his dog’s best friend and he makes me proud.”

— Miles' Mum