• 2 Liverpool Lane
    Darlinghurst NSW 2010
    ‭02 9051 0561

  • 425 Smith St
    Fitzroy VIC 3065
    03 9070 5737

  • 14 Kendall Lane
    NewActon ACT 2601
    02 6190 1210

Client Melbourne Writers Festival mwf.com.au Discipline
  • Website
  • User Experience

Revel in the power of words.

Melbourne Writers Festival holds a unique and important position in the Melbourne festival landscape, with a broad appeal being the festival “for everyone who reads”. An important part of any festival is to sell tickets, and Melbourne Writers Festival came to us to explore a revamped interface.

We aimed to gain an understanding of the complexities of the festival by holding workshops which also gave the stakeholders a chance to speak candidly about the reasons for wanting change. We learned that success would require a drastically different website experience, and that seamless client management of the online assets was a must. Existing API’s were required to stay in place which handle ticketing, and the site was required to have different modes which correspond to the festivals seasons.

The website launched to positive feedback, a 12% increase in enews subscribers, an increase in unique web page views for the Schools’ Program by nearly 1800 views, and significantly, a decrease in calls to support for assistance with the website/purchasing tickets over the campaign period.