2 Liverpool Lane
Darlinghurst NSW 2010
02 9051 0561
425 Smith St
Fitzroy VIC 3065
03 9070 5737
14 Kendall Lane
NewActon ACT 2601
02 6190 1210
Strong platforms need solid foundations.
With a heritage stretching back to 1889, Miele has a long-standing reputation, setting the standard as a premium appliance manufacturer and retailer. As consumers around the world increasingly turned to mobile to engage with brands—particularly in Australia—Miele launched a mobile brand website in 2015. Two years later, development commenced on a smartphone app to extend and enhance the Miele brand experience.
We believe that the mobile channel represents a far greater opportunity to offer a richer customer experience
Matthew Jefferies, Head of Own Retail (Miele AU/NZ)
With a distinctly user-centric approach, a strategic business case was developed, for presentation to head office in Berlin, identifying the features Miele customers value most, ensuring highly relevant, authentic solution for the app.