Making Australia’s road safety data more accessible.
The AAA approached ED. to help them redefine how they present the public with road safety data. They wanted to give their audiences a way to interact with the data and content from the AusRAP road safety report traditionally printed by the organisation. We devised a digital web app that gives you data you can play with, added information and commentary in a seamless user interface that speaks to a multitude of varied audiences. This is a case of technology completely transforming the content delivery and changing the status quo.