Sonar Sound

Loud and clear: what happened when a sound post-production studio needed a visual complement. Visit Site: sonarsound.com.au

Services

  • Strategy
  • Web

Sonar Sound is Sydney’s premiere studio for high-end drama sound post production.

Sonar pride themselves on the award-winning work they have created for the country’s finest producers and directors. Their passionate and creatively driven team has produced hundreds of hours of high quality television sound for every Australian television network.

Sonar Sound, a sound post-production studio, lacked a brand beyond their distinct pixel logo.

They required a fully responsive website to showcase their studio environment as much as their body of work.

Sonar wanted the site to be exciting, dynamic and bespoke. As leaders in their field they wanted the site to reflect this by utilising the latest web technologies and to featuring animation/moving image. Because the site was to serve discrete markets, it was important that it be easy to navigate, with filters providing quick access to four main work categories – drama, documentary, apps, and immersive.

We extrapolated the 8bit/pixel visual into a custom icon suite, type system and restrained colour palette, ensuring that the site felt bespoke and distinct.

The logo is represented as an animated hero device on the homepage using Canvas. Four buttons beneath the device serve as navigation buttons to showreel content for each specific category. These buttons also provide quick access to dynamically filtered content.

To further enhance content accessibility we hosted their video content on youtube, re-skinning the player with custom UI controls to keep a concise visual. Each page is bespoke, fully content managed and responsive.